There was something magical about the Friday evening television schedule from 1971-1973. Anyone who was born in the late 1950s or early 1960s can remember sitting down in front of the television at 7 pm (central time) for the Brady Bunch and staying put through The Partridge Family, Room 222, The Odd Couple, and Love, American Style. Sitting through an entire evening of shows was almost unheard of back then, but we binge watched every Friday night. While the boys were divided between Marcia Brady and Laurie Partridge, every girl of that age had was in love with Keith Partridge. Watching an episode of The Partridge Family today makes me feel 10 again. For the next five weeks, I’m taking a look at each of the shows that made this schedule so enjoyable.
Today we begin with Love, American Style. This show was an iconic 1970s show. Like Laugh In, the clothing, furnishings, and vocabulary do not make it timeless. But it was a lot of fun. This fast-paced anthology show featured two to four mini episodes each week, and between them were quick skits, often featuring a brass bed. Each smaller episode is titled “Love and the _______.”
A troupe of players was featured on each show for the in-between skits. These regulars included William Callaway, Buzz Cooper, Phyllis Davis, Mary Grover, James Hampton, Stuart Margolin, Lynn Marta, Barbara Minkus, and Tracy Reed. Margolin went on to a regular role in The Rockford Files; Tracy Reed was featured in McCloud and Knot’s Landing; Phyllis Davis was part of the cast of Vega$ and Magnum PI, and James Hampton will be familiar if you watched The Doris Day Show or F-Troop. Both Reed and Davis were featured on Love Boat episodes which had a similar format to Love, American Style.
The show had a memorable and catchy theme song. Written by Arnold Margolin, the first year it was performed by The Cowsills. You will see a lot of overlap between these five Friday night shows, and music is one of those cross-overs. The Partridge Family was based on the life of The Cowsills.
During the second and subsequent years that Love, American Style was on the air, the theme song was performed by the Ron Hicklin Group. The Ron Hicklin Group could be heard in a variety of motion pictures and commercials, and they also appeared on recordings with stars such as Paul Revere and the Raiders and Cher. John and Tom Bahler, brothers who sang under The Charles Fox Singers were also part of this group. The group provided television theme song recordings including Batman, That Girl, Happy Days, and Laverne and Shirley. They also did the singing for The Partridge Family theme and songs performed on the show as well as the Brady Bunch kids. Ron retired in the early 2000s, and Tom does a variety of things. He is also known for writing Bobby Sherman’s hit, “Julie Do You Love Me?”. John married Janet Lennon, one of the Lennon sisters who performed on The Lawrence Welk Show. He currently lives in Branson and conducts the “new” Lawrence Welk orchestra.
The snappy melody was set to the following words:
Love, Love, Love
Love, American Style,
Truer than the Red, White and Blue.
Love, American Style,
That’s me and you.
And on a star-spangled night my love,
My love come to me.
You can rest you head on my shoulder.
Out by the dawn’s early light, my love
I will defend your right to try.
Love, American Style,
That’s me and you.
Paramount Television developed the show. The executive producer of the show was Arnold Margolin, Stuart’s brother. There were 53 different directors during the four-year run. The series received Emmy nominations for Outstanding Comedy Series in 1970 and 1971; Best Music Composition in 1971, 1972, and 1973, winning in 1973; and winning the Emmy in 1970 for Outstanding Original Music and Lyrics.
Many people wrote for the show, but Garry Marshall and Jerry Belson received the most credits. One of the writers, Peggy Elliott, was interviewed by the Huffington Post in May of 2013, and she talked about her time writing for the show.
“But the show I loved writing the most, was Love, American Style. For every other show, I was writing for characters created out of someone else’s head. Sure, we could create the occasional guest-star role, and we had been told to make every role, no matter how small, a real person. ‘Think of the actor who’s playing that delivery boy,’ I can hear Billy Persky, the co-creator or That Girl, say: ‘This is a big break for him — it’s the biggest role he’s had so far. Give him something to work with.’
But with Love, American Style, every character was our very own; every situation came out of our heads. Each segment of the hour the show ran each week was a one-act play created entirely by us. Added to the attraction was the fact that we could say and do things that were taboo on every other TV show in the early ‘70s. Arnold Margolin, co-creator of the show with Jim Parker, told me recently that the creative side of the network wanted the show to be more daring, while the censors kept their red pencils ready. There was a full-time position on the show just to run interference.
We must have put both sides through the hoops with one episode we wrote: ‘Love and The Hand-Maiden.’ A young guy was dating a centerfold model. As their relationship developed, he discovered that she had no problem with shedding her clothes, but she always kept her hands covered — with artful poses in magazines, and with gloves in real life. He became obsessed with seeing her hands and came up with one ruse after another to get her to take off her gloves. We had a ball writing it, with one double-entendre after another.”
If you were a star of any kind in the early 1970s, you most likely were on Love, American Style. The show produced 108 episodes, and those shows featured 1112 different actors. Some of the famous names showing up in the credits include Milton Berle, Sid Caesar, Phyllis Diller, Arte Johnson, Ozzie and Harriet Nelson, Regis Philbin, Burt Reynolds, Sonny and Cher, Flip Wilson, and Jo Anne Worley. Karen Valentine from Room 222, Ann B Davis and Robert Reed from The Brady Bunch, and both Jack Klugman and Tony Randall from The Odd Couple show up along the way.
Brad Duke wrote a biography about Harrison Ford and he said Ford had fond memories of appearing on Love, American Style. “He recalled that he had been given little time to prepare his wardrobe for the role of a philosophical hippie in the November 1969 episode, “Love and the Former Marriage.” He appeared on set with long hair and a beard thinking they were appropriate for the role. He was surprised when he was told he needed a haircut and trim than given a navy blue dress shirt and vinyl burgundy jeans with a large belt. They even had a scarf with a little ring to put around my neck. And I thought, someone has made a mistake here. So, rather than argue with the wardrobe people, I put on the clothes and went to find the producer. I walked on the set and he was pointed out. I tapped his shoulder and when he turned around he had on the same clothes I did. He was a hippie producer I guess. At least the check went through, and I got paid.”
The best way to get a good understanding of what the show was like is to look at a couple of the episodes.
January 23, 1970: Love and the Big Night
Starring Ann Elder, Buddy Lester, Frank Maxwell, Julie Newmar, and Tony Randall, this episode was often listed as a favorite. Randall is a married businessman who escorts his voluptuous secretary (Newmar) to her apartment after a late night at the office. Eager to get home to his wife, Randall hurriedly tries to open a stubborn jar of mayonnaise and winds up covered with mayo. Newmar cleans his suit, but while it’s drying, it’s stolen. After a series of amusing mishaps, Randall finally gets back to his own apartment and creeps into bed with his wife–only to find out she’s not there.
February 25, 1972: Love and the Television Set
It starred Harold Gould, Marion Ross, Ron Howard, and Anson Williams. Reading this list of names might give you a hint about what happened to this episode after it aired. Garry Marshall had written a pilot about a 1950s family that did not sell. He turned it into an episode for Love, American Style. George Lucas caught the episode and was impressed with Ron Howard and offered him a role in his new movie American Graffiti about 1950s teens. The movie was so popular, that the network decided to put Marshall’s pilot in the fall line-up as Happy Days. Harold Gould’s role was given to Tom Bosley for the series. When Love, American Style went into syndication, this episode was retitled “Love and the Happy Days.”
October 22, 1970: Love and the Bashful Groom
This is the episode I recall when I think of the series. When I watched it originally, I was staying overnight at my grandparents’ house and my grandmother was shocked at the “vulgarity.” It really seems quite tame today, but back then it probably was unexpected. She would approve of Tom Bahler marrying Janet Lennon though because I watched Lawrence Welk with her and my grandfather whenever I was at their house.
In this episode, Paul Petersen, Christopher Stone, Meredith MacRae, Jeff Donnell, and Dick Wilson are featured. Harold (Petersen) and Linda (MacRae) are getting married. He learns that she grew up in a nudist colony and is not comfortable being naked for his wedding. After a soul-searching talk with his best friend, and realizing he loves Linda enough to be uncomfortable, he decides to go through with the ceremony. He gets to the church a bit late and walks in, only to see that everyone else is dressed in their Sunday best. His bride informs him that they always dress up for weddings. One of the congregation members says something like “Let’s not make him uncomfortable,” and they all begin to undress. Of course, you see nothing improper, only clothes flying. This was probably not the best episode to “expose” my grandmother to as a first glimpse of the show.
The show lasted for four years and was cancelled in 1973. In 1985, a reboot was created, but it was on in the mornings and only lasted a few months. The show was on at the same time as everyone’s favorite game show, The Price is Right. For the 1998 fall season, a pilot was created for prime time, but it was never ordered. While doing my research for this blog, I noticed that there was a Love, American Style project in production, so we may see it resurface again. I’m not sure I would want to watch a 2019 or 2020 version of the show though. It was such a product of its time, and I fear what a current version would be like after seeing the reboot of Match Game which has been airing the past year or so.
Let’s all write to Antenna TV and Me TV to see if they will make the original 1971 television schedule happen, and we can watch these original shows again, reliving the excitement we experienced the first time around.
Next week we get to know The Odd Couple.