Sheldon Leonard: A True TV Pioneer

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The Depression changed the course of Sheldon Leonard’s life. He was born in Manhattan to Jewish parents. He went to Syracuse University on an athletic scholarship. While there, he was president of the dramatics club. His degree was in finance, and he landed a job at a prestigious brokerage firm. Then the Depression hit, and he was out of a job. He had to fall back on the only other skill he could think of which was acting.

In 1931 he married Frances Bober whom he was married until his death. They would have two children.

Acting was not quick money either though. It took five years until he landed his first major Broadway role in Hotel Alimony in 1934. It did not have a long run, but his next two shows were more successful: Having a Wonderful Time in 1937 and Kiss the Boys Goodbye in 1938.

 

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He then entered film work. He had several very small roles in a couple of movies and a couple of shorts, but in 1939 he was cast in Another Thin Man, the popular movie series with William Powell and Myrna Loy. That began his career as a heavy, often being cast as a gangster. He would appear in To Have and Have Not with Bogie and Bacall in 1944. In 1946 he was cast as the bartender in It’s a Wonderful Life with Jimmy Stewart and Donna Reed. Because it has become a Christmas staple, it has brought Sheldon a lot of recognition. Sheldon would appear in 74 movies during his career, 69 of them by 1952.

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During this time, he also gave radio a try. He was working on both sides of the mic. He sold scripts to several shows including Broadway is My Beat. He also portrayed his stereotyped gangster role on many shows including as Grogan on The Phil Harris, Alice Faye Show. You could hear him on Jack Benny, Burns and Allen, Bob Hope, Duffy’s Tavern, the Halls of Ivy, and The Judy Canova Show, among others.

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Photo: radiospirits.com

It was only a matter of time before Sheldon took his talents to television. He appeared in four episodes of Your Jeweler’s Showcase in 1952. In addition, he was listed as producer and director for several of these episodes. He appeared in I Love Lucy in 1953 as vacuum salesman Harry Martin and several I Married Joan episodes in 1952-53. One of my favorites was his role as Johnny Velvet on Burns and Allen when he kidnaps Gracie but takes her back because she drives him crazy. In 1954 he co-starred in The Duke which lasted 13 episodes.  This show featured an artistic boxer who leaves the ring to open a nightclub. Sheldon also directed the pilot as well as some early episodes of Lassie and The Real McCoys.

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However, the show that made him a household name was his director/producer role on Make Room for Daddy, Danny Thomas’s hit sitcom. The show was in the top ten, and Sheldon even found time to appear on the show 19 times. The show continued from 1953-1964. Leonard had found his sweet spot. During his career, he would direct and produce shows such as The Dick Van Dyke Show, The Andy Griffith Show, Gomer Pyle USMC, I Spy.

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Sheldon convinced Carl Reiner to step back from acting as Rob Petrie and produce The Dick Van Dyke Show. That conversation resulted in Dick Van Dyke accepting the role and 158 episodes. If you watch carefully, you will notice Sheldon appearing twice on the show in minor roles. The show was nominated for 25 Emmys and won 15.

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Sheldon also is credited with creating the spinoff. One of Danny Thomas’s episodes was set in North Carolina where he gets picked up for speeding in a rural town and has a run-in with Sheriff Andy Taylor. This episode turned into the long-running The Andy Griffith Show which was on the air from 1960-1968 netting 249 episodes. The show won 6 of the 9 Emmys it was nominated for.

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The spinoff was so successful he did it again, moving Jim Nabors as Gomer Pyle from the gas station attendant on The Andy Griffith Show to his own show, Gomer Pyle USMC. That show was on the air for five years (150 episodes), and Sheldon would also make an appearance there as Norman Miles.

Thomas and Leonard (L&T Productions) were also behind the The Joey Bishop Show and The Bill Dana Show. Thomas and Leonard’s shows were notable for emphasizing the characters and relationships over slapstick or situation comedy. You cared about the characters even when they were a little kooky like Gomer Pyle or Barney Fife. They were committed to high-quality scripts. Many of the writers they employed went on to successful shows of their own including Danny Arnold for Barney Miller; Garry Marshall and Jerry Belson for The Odd Couple, Happy Days, and Laverne and Shirley, Mork and Mindy; and Bill Persky and Sam Denoff for That Girl and Kate and Allie. L&T Productions ended in 1965.

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Photo: dga.com

 

In the mid-1960s Sheldon produced I Spy. He cast Bill Cosby and Robert Culp as secret agents.  This was the first series to star a black actor in a lead role. In a March 7, 2016 Modern Times article, David Fantle and Tom Johnson discussed Sheldon Leonard and I Spy. Leonard said he knew what he was doing. “Race was very much an issue at that time,” he said. “I was intellectually conscious of it, but emotionally unaware of it. When I say emotionally unaware, I mean I was free to think of Cosby as the man to fill the slot I needed. Intellectually I knew the problems I’d have to face to get him on the air.” I Spy was a humorous suspense show and was known for its exotic locations, filming in countries such as Hong Kong, England, Morocco, France, and Greece among others. The critics rewarded Leonard. The show was nominated for Outstanding Dramatic Series Emmy every year of its three-year run and earned Leonard an Emmy nomination for directing in 1965.

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Sheldon was also the producer behind Accidental Family and Good Morning World, both shows debuting in 1967 and ending in 1968 and My World and Welcome to It in 1969. Accidental Family was about a widower  who is a stand-up comedian. He buys a California farm which is managed by Sue Kramer who is also his son’s governess and his love interest. Good Morning World was about morning disc jockeys in LA. One is happily married, and one is a ladies’ man. Goldie Hawn was the next-door neighbor and Billy De Wolfe was their boss. On My World and Welcome To It, John Monroe is a married man with a daughter. He frequently daydreams and fantasizes about life. This show was unusual in that it included some animation along with the live action.

 

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In the Fantle and Johnson article referenced above, Leonard also talked about his favorite sitcom. He said his favorite might be the one that needed the most attention. “My favorite show was cancelled after the first year. My World and Welcome to It, based on the writings of James Thurber and starring William Windom. It won every award, and they cancelled . . . It was satire and above their (the network bosses’) heads. That show and I Spy are my favorites.”

In the early 1970s Sheldon would produce From a Bird’s Eye View and Shirley’s World. From a Bird’s Eye View was a sitcom about two stewardesses, Millie from England and Maggie from America. Millie was always getting into mischief and Maggie bailed her out. Shirley’s World starred Shirley MacLaine as a photographer who travels the world for her London-based magazine. The locales were similar to I Spy.

 

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In 1975 Sheldon starred in a new sitcom, Big Eddy which only lasted for ten episodes. He was Eddie Smith was the owner of the Big E Sports Arena in New York. He was an ex-gambler fighting the impulse to get back into it. He has a bunch of eccentric people in his life including his ex-stripper wife Honey and their granddaughter Ginger.

In the 1980s, Sheldon would continue to show up on various television shows, appearing in Sanford and Son, The Cosby Show, Matlock, Murder She Wrote, and Cheers.

Along with author Mickey Spillane, Leonard was one of the first two people to become a Miller Lite spokesman. In his New York accent, he tells the audience, “I was at first reluctant to try Miller Lite, but then I was persuaded to do so by my friend, Large Louis.”

Sheldon Leonard passed away at the age of 89 in 1997. His wife Frances passed away in 1999.

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Sheldon Leonard is undoubtedly one of the greatest television producers. Most of his shows were consistently in the top ten. They are classic shows still seen today on Me TV and Antenna TV.  Sheldon required scripts that brought characters to life. He created spinoffs when he believed in the characters. He was not afraid to take risks. Besides casting Bill Cosby, he cast Lois Nettleton as divorced Sue Kramer on Accidental Family. This was in the mid-1960s and yet when Mary Tyler Moore’s show aired in 1970, the network refused to allow her to be a divorced character.

In the Mercurie Blogspot from November 10, 2013, Carl Reiner discusses Leonard: “Sheldon has mentored more people in our business than anyone else I know. He knew how to teach what he knew, and what he knew was situation comedy with the three-camera technique. Sheldon was a producing genius who understood comedy. He had four or five shows going, but he would walk in and give his intelligence and his time to every script that was being read for the week. And we always came away with a better script because we would discuss and argue and come to a better situation.”

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Garry Marshall was also quoted in this same article: “Sheldon was a sort of man’s man, yet he had all the creative sensitivity of the artist. No matter what story you were working on, he could help you fix it. He would never put down your idea. If I had to describe Sheldon in one word, it would be gentleman. He was a Renaissance man with a New York accent—and possibly a gun!”

 

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Photo: americanprofile.com

As a salute to Leonard, the writers of The Big Bang Theory, named their main characters Sheldon and Leonard in honor of Sheldon Leonard.

 

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Sheldon himself seems to explain his success best. After working on his memoir in 1995, And the Show Goes On: Broadway and Holiday Adventures, he said “I was driven by an urge to survive and being very self-indulgent. I never did anything for very long that I didn’t like or enjoy. I would survive only on my own terms. I had to enjoy what I was doing, and I would have done what I did even if nobody paid me. That’s the secret of success in any business: do it well and enjoy doing it.”

 

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He did it all well, and we all enjoyed it.

5 thoughts on “Sheldon Leonard: A True TV Pioneer

  1. Another great bio, WL. I remember Sheldon Leonard mainly from his memorable bit in “It’s a Wonderful Life,” and seeing his name as producer of so many classic sitcoms. It always struck me how odd it was a seeming “tough guy” actor could also be a talented and successful producer. I never knew that “The Andy Griffith Show” was spun off of an episode of “Make Room for Daddy.”

    And he definitely was a risk taker. Casting Cosby in “I Spy” was a brave move, and it crashed through a major barrier.

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    • He was impressive. You’ll hear more about I Spy in December. I never watched the show but would like to see it. The scripts and production sound very sophisticated and ahead of their time and the music was exceptional. Definitely a show we should know more about. I think anything connected with Cosby seems off limits. It’s too bad one person’s bad behavior affect so many other people. Most of his shows were high quality. The rest of the cast deserves better.

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      • I agree, it’s a shame Cosby will be remembered more for his sordid behavior than his considerable accomplishments (similar to Penn State coach Joe Paterno). I used to love his standup routines, the Fat Albert cartoon, and the show in which he was a high school teacher. (I never watched the Huxtable family sitcom.)

        I’ve only seen a few “I Spy” shows myself, and only as an adult. I always loved the theme song, one of TV’s best, but the show was too sophisticated for me as a kid.

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  2. When I heard Sheldon Leonard I immediately thought of Big Bang Theory! I had no idea that’s why they named those 2 what they did. He must have been well rounded to have an athletic scholarship, be president of the dramatics club, and earn a degree in finance in college.I had no idea Bill Cosby was a secret service agent early on. Always fun to read about someone who took risks and was rewarded for it.

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    • Renaissance Man was the perfect description for him. Bill Cosby had several shows besides the Cosby Show. In fact he played a phy Ed teacher in an earlier show. Unfortunately his bad behavior will affect those being shown for a while.

      Like

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