This month, we begin a new series, “We Salute You” and we will look at shows about the military. Our first series is The Phil Silvers Show a/k/a You’ll Never Get Rich.
The sitcom debuted on CBS in 1955. The pilot was never aired, but the show was part of the television schedule until 1959, producing 143 episodes.
Nat Hiken created the series which ended up being nominated for Best Comedy Series every year it was on and winning that category in 1956, 1957, and 1958. In addition, Silvers won an Emmy for his performance, and Hiken won an Emmy for Best Director.
In 1955, television was transitioning from New York to California. However, Hiken insisted on filming the series in New York. The earlier seasons were filmed at Dumont and later seasons moved to CBS studios in Chelsea, Manhattan.
The show was filmed like a play in front of a live audience. The cast members had to memorize the entire script. When Mike Todd guest starred in season two, he insisted that the show be filmed more like a movie. Takes were filmed out of sequence and multiple takes were allowed because there was no audience. The crew realized that this process was faster, cheaper, and easier for the actors, so the change was put in place permanently. The show was screened for the military though, and servicemen made responses that were used to make the show more realistic.
Sergeant Ernie Bilko (Phil Silvers) is a con man. He runs a motor pool at a small US Army Camp, Fort Baxter in Roseville, Kansas. Colonel Hall (Paul Ford), who doesn’t trust Bilko, tries to stay on top of his schemes. Bilko tries to make money any way he can and is not above using the landing craft for midnight cruises, “borrowing” tanks, setting up poker games, and conniving with a local service station for spare parts for Jeep tires for his get-rich quick scams. Bilko has pulled the wool over Col Hall’s wife’s (Hope Sansberry) eyes and flatters her every chance he gets. Silvers said Bilko was so successful because “inside everyone is a con man wiggling to sneak out.”
Although his men knew he could not be truly trusted, they were usually loyal to him and while he occasionally used them in a scheme, he typically made sure they were taken care of. Some of the situations Bilko found himself in included starting a mink farm, entering his platoon in a singing contest, investing in an ailing race horse, stealing a French chef’s family recipe, buying swampland, thinking there was uranium beneath Hall’s living room, and getting a hot racing tip but not being able to get his bet in on time.
For the fourth season, the camp moved from Kansas to Camp Fremont in California. The move was explained that Bilko orchestrated the new location because he learned there was a gold deposit near the abandoned army post. The primary reason for the geographical change was so stars could guest on the show because the camp was now said to be close to Hollywood. Some of these celebrities included Dean Martin, Mickey Rooney, Bing Crosby, Dorothy McGuire, and Lucille Ball.
In addition to the stars who were said to come from Hollywood, guest stars on the show included Charlotte Rae, Fred Gwynne, Dick Van Dyke, Paul Lynde, Tom Poston, Dina Merrill, Alan Alda, Bea Arthur, and Tina Louise.
I was surprised by the large cast that was featured on this show as opposed to Gomer Pyle, Hogan’s Heroes, or McHale’s Navy. Bilko’s comrades were Corporal Barbella (Harvey Lembeck) and Corporal Henshaw (Allan Melvin).
The rest of the men included Corporal Sam Fender (Herbie Faye), Sergeant Grover (Jimmy Little), Privates Doberman (Maurice Gosfield), Zimmerman (Mickey Freeman), Kadowski (Karl Lukas), Gomez (Bernard Fein), Paparelli (Billy Sands), Mullen (Jack Healy), Fleischman (Maurice Brenner), Sugarman (Terry Carter) and Dillingham (Walter Cartier), as well as quartermaster Sergeant Pendelton (Ned Glass). Bilko even had a romantic interest in Sergeant Joan Hogan (Elisabeth Fraser).
Because the series had so many secondary cast members, it became too expensive to maintain, and that was the primary reason it was canceled. I was surprised it did not affect the ratings because there were a lot of cast members to follow from week to week.
The show started out on Tuesday nights the first season. Its competition was The Legend of Wyatt Earp and Milton Berle. The ratings at first were not good and Camel Cigarettes, the sponsor, considering withdrawing. The network moved the show so it didn’t need to compete with Berle’s second-half hour. The ratings skyrocketed. The second and third seasons, it continued on Tuesday nights but was up against Cheyenne both years and against The Big Surprise on the second season and The Eddie Fisher Show the third season. The Phil Silvers Show continued to be in the top 30 for season two but fell below those rankings in season three. Season four found the show on Friday nights up against Man with a Camera and M Squad. I would have thought that season might have the weakest competition but the show never recovered its higher ratings. However, Friday nights many people were out, not home watching television.
Another downfall with such a large cast is the personality conflicts that might occur. Apparently, Phil Silvers did not get along with Maurice Gosfield. Gosfield had trouble remembering his lines which frustrated the other actors; however, he got the most fan mail which Silvers resented. In his memoir, Silvers discussed this issue and wrote that Gosfield “thought of himself as Cary Grant playing a short, plump man.”
Phil Silvers would play the same type of con man on many sitcoms later including The Beverly Hillbillies, Gilligan’s Island, The Lucy Show, and the movie It’s a Mad, Mad, Mad, Mad World.
After its cancellation, CBS sold the show to NBC which was a great move on NBC’s part. The network made a ton of money on the show’s syndication because reruns were run for decades.
DC Comics published comic books based on the show as well. From 1957-1960 there were 16 issues of a Sergeant Bilko comic book and 11 issues of a Private Doberman comic book.
In 2009, the US Postal Service issued a set of stamps honoring early television programs. This show was commemorated with an image of Sergeant Bilko.
I remember the show being on the air a lot while I was growing up, but I rarely see it now. I am going to rely on a fellow blogger to sum up the show. In a recent blog on neatorama.com from February 14, 2019, the show was described as follows:
“It is my opinion that THE PHIL SILVERS SHOW (aka YOU’LL NEVER GET RICH) remains the single most underrated sitcom in television history and that Phil Silvers remains the most underrated comedian in that medium. This is really saying something because the series has indeed received great acclaim over the years. Even so, Silvers is just not given his proper due for creating the Bilko character. But it is Phil Silvers, his facial expressions, his bugle-call barking of orders, his complete manipulation of everyone on the base, and his wild schemes to make money that never seem to get old no matter how much you watch the episodes on video. The show is a great testament to the talents of Phil Silvers. With its complex plotlines and quickfire dialogue it’s still a treat to watch Silvers’s monumental character. The most oft-said line in the series must be “but, Sarge!” as Bilko launches into another diabolical and, ultimately, flawed scheme to make money and dodge work.”
Bilko isn’t a bad guy; he’s just not trustworthy. As he himself likes to say, “All I ever wanted was an honest week’s pay for an honest day’s work.” Maybe in this politically correct world we live in, making fun of the military is a taboo. It’s too bad because all the critics loved this show. If you want to check it out for yourself, the series is on DVD, so it is available for a week-end of binge watching; you can purchase individual seasons or the complete series.