Add Some Color to Your Life with Reading Rainbow

Reading Rainbow was an American 30-minute children’s series that was broadcast on PBS. The show began in 1983. Producing 155 episodes, the series aired new episodes until 2006 and then showed reruns until 2009.

How Reading Rainbow Inspired Me
Photo: bookriot.com

The show was developed to encourage children to read. Twila Liggett created the show with Cecily Truett Lancit and Larry Lancit of Lancit Media Productions. Lynne Ganek, Tony Buttino, and host LeVar Burton were also part of the creative team. The group met with Fred Rogers, Joan Ganz Cooney, and The Electric Company crew to explore ways to make television more engaging to fans. During an interview in 2003, Burton said “I think reading is part of the birthright of the human being. It’s just such an integral part of the human experience—that connection with the written word.”

Many educators found that during the summer, children lost a lot of their reading abilities because they were watching “uneducational” television and not reading. The producers of the show wanted to air a new program during the summer months that would keep kids excited about reading even when they weren’t in school. It was a great goal, but the show was often threatened with cancellation due to a lack of funding.

The show received more than 200 awards including a Peabody Award. Ten of its twenty-six Emmys were for Outstanding Children’s Series. It was the third-longest children’s show on the air right after, you guessed it, Mister Rogers and Sesame St.

LeVar Burton Asks Fans to Help Bring Back 'Reading Rainbow' | The Takeaway  | WNYC Studios
Photo: WNYC Studio.com

A topic was introduced in each episode and then a featured children’s book was read, often narrated by a celebrity. After the story, Burton visited places relating to the theme of the day. The show ended with book suggestions for kids to read. In an Esquire interview in 2019, Burton discussed why listening to books is so important: “It gives you the opportunity to, without the mechanism of reading, engage immediately in your imagination. When you’re reading, you’re multitasking. You’re reading and making the movie in your head. When you’re listening to storytelling, there’s no activity, there’s no multitasking—you’re indeed in your imagination as you’re engaged with the content of the story. It’s a shortcut for visualization.”

Steve Horelick was the composer of the theme song with Dennis Neil Kleinman and Janet Weir writing lyrics. The show had three versions of the song with the third version sung by Chaka Khan.

There are a lot of great stars who showed up to read to kids, including Ruth Buzzy, Julia Child, Ossie Davis, Ruby Dee, Kermit the Frog, Peter Falk, Jane Goodall, and Run D-M-C.

Margret Aldrich in wrote an article in 2014, and she chose the top ten books from the series. It’s a great place to start if you want to find a couple of books to read to your child.

To Be A Drum read by James Earl Jones - YouTube
James Earl Jones Photo: youtube.com
  1. All the Colors of the Race by Arnold Adoff, read by Maya Angelou.
  2. Sunken Treasure by Gail Gibbons, read by Robert Morse
  3. On the Day You Were Born by Debra Frasier, read by Patrick Stewart.
  4. Amazing Grace by Mary Hoffman, read by Tyne Daly.
  5. Animal Café by John Stadler, read by Martin Short.
  6. The Magic Schoolbus Inside the Earth by Joanna Cole, read by Keshia Knight Pulliam.
  7. Paul Bunyan by Steven Kellogg, read by Buddy Ebsen
  8. Arthur’s Eyes by Marc Brown, read by Bill Cosby.
  9. Bringing the Rain to Kapiti Plain by Verna Aardema, read by James Earl Jones.
  10. Abiyoyo by Pete Seeger and Michael Hays, read by Pete Seeger.

So, why was the show canceled? According to John Grant, who is in charge of content at WNED Buffalo, the show’s home station, “The show’s run is ending because no one—not the station, not PBS, not the Corporation for Public Broadcasting—will put up the several hundred thousand dollars needed to renew the show’s broadcast rights.” And, just like that, the last chapter was closed for good.

Burton Calls On 'Star Trek' Fans To Bring 'Reading Rainbow' To The Next  Generation | KRWG
Photo: npr.org

Reading Rainbow was an essential motivation for kids to read. However, adults have to realize that they also have to make time for reading. Let’s allow Levar to have the last word. In that Esquire interview, he also talked about why all of us need to read:

“You need to make the time. You have time to eat; you have time to sleep; you have time to love. I think reading for pleasure is an act of self-care, genuinely. I really do, especially in today’s world. You’ve gotta turn off the news; you’ve got to create some escape time in your imagination. You have to feed yourself, people! Otherwise, we have a tendency to get locked into the circumstances of life, and less engaged in the solution aspect of ourselves. It’s really critical for us to read for pleasure. One of the miracles of the modern era is that on my iPad, and consequently, because of the Cloud, on my phone, I carry a library of reading material. I mean, literally a library. It’s so available. We just have to shift our awareness a degree in that direction.”

I Can Tell You How to Get to Sesame Street

In 1966 Joan Ganz Cooney and Carnegie VP Lloyd Morrisett had a goal to create a new television show for kids. Apparently, they were at a dinner party when Morrisett was telling Cooney that one morning he found his three-year-old sitting in front of the television watching the test pattern. He wondered if the “boob tube” could ever actually teach kids anything. After a couple of years of research, they created the Children’s Television Workshop. An $8 million grant from funding from several corporations (Carnegie Foundation, Ford Foundation, for Corporation Public Broadcasting and the US federal government) was given to the Workshop to develop the show.

Sesame Street announces new special tackling racism | EW.com
Photo: entertainmentweekly.com

The show debuted in November of 1969. I don’t remember much about the show, but I can tell you as a third grader I was incensed that we were forced to watch a show for toddlers. However, the show received high ratings and was lauded a success. (By 2019 there were more than 150 versions of the show produced in 70 different languages.)

Jim Henson - The Muppet Master — Carol Burnett with Gonzo and Kermit, The  Muppet...
Carol as asparagus Photo: tumblr.com

Carol Burnett appeared on the first episode. She said, “I didn’t know anything about it when they asked me to be on. All I knew was that Jim Henson was involved and I thought he was a genius—I’d have gone skydiving with him if he’d asked. But it was a marvelous show. I kept going back for more. I think one time I was an asparagus.”

The show adopted a fast-moving style that incorporated action, humor, color, and music. They tried to match preschoolers’ attention spans. Humans often interacted with puppets in the style of Fred Rogers.

Sesame Street dealt with a lot of controversial issues and life situations that affected kids. In 1982, Will Lee who played Mr. Hooper passed away, and the show had to deal with his absence. The episode discussed death and avoided saying Mr. Hooper died in a hospital, so kids did not equate hospitals with death. Fans consistently rate this episode as one of the most moving and memorable ones that they watched.

The Late Movies: Saying Goodbye to Mr. Hooper | Mental Floss
Mr. Hooper Photo: mentalfloss.com

The show was always sensitive to ensuring they had a variety of ethnicities and genders represented in the series. In 1970 the show was banned in Mississippi by the State Commission for Educational Television. An anonymous committee member said that it was because of the diverse and integrated cast. After a statewide protest, they finally reversed their decision three weeks later.

In 1981 the federal government withdrew its funding from the show. Sesame St. developed new revenue resources from books, product licensing, and magazine production.

The show began to struggle a bit in the 1990s, competing with a variety of shows for ratings. In 1999, Elmo was given his own segment, “Elmo’s World.”

The Not-Too-Late Show with Elmo | Sesame Workshop
Elmo Photo: sesameworkshop.com

In 2009, the show received an Outstanding Achievement Emmy for its four decades on the air. As of 2018 the show had won 189 Emmys overall (and 11 Grammy awards), more than any other children’s show.

In 2019, the series celebrated fifty years on television, having produced more than 4500 episodes, 2 movies (Follow that Bird and The Adventures of Elmo in Grouchland), 200 videos, and 180 albums.

Cooney credited the show’s high quality to Harvard professors Gerald Lesser and Edward L. Palmer. Lesser designed the educational objectives for the show while Palmer did the formative research and bridged the gap between producers and researchers.

Of course, the show would not be what it was without Jim Henson. Cooney met Henson in Boston; he was reluctant to join the show but agreed to bypass his performance fees for full ownership of the Muppets, splitting revenue from them 50/50 with CTW.

It seems like some fun facts would be in order:

In 2004 the Cookie Monster said his name had previously been Sid.

Kermit retired in 2001.

Big Bird Has 4,000 Feathers: 21 Fun Facts About Sesame Street That Will  Blow Your Mind
With Jimmy Fallon Photo: parade.com

Big Bird is 8’2” tall.

Oscar the Grouch was inspired by a combination of a two men Henson interacted with. One was a mean waiter and the other was a restaurant director at Oscar’s Tavern in Manhattan.

Carol Spinney who played Bird took his voice from a cab driver who used to transport him to the set.

The stripes on Bert and Ernie’s shirts are deliberate: Ernie’s horizontal ones appear more relaxed while Bert’s vertical ones make him appear uptight.

Sesame Street | History, Characters, & Facts | Britannica
Photo: Briticannica.com

Big Bird’s teddy bear is named Radar, for Radar on M*A*S*H who slept with a teddy bear.

The 847th episode, which was broadcast in 1976, featured Margaret Hamilton as the Wicked Witch of the West. Kids were so scared that the episode never aired again.

And of course, the answer to the question everyone wants to know. How do you get to Sesame Street? Take the R or V train to Steinway St. Stay on the back of the train and then walk west on 34th Ave. three blocks to 36th St. Turn left. The entrance to Kaufman Astoria Studios in Queens is half way between 34th and 35th Aves.

It’s hard to measure the impact the show has had on decades of children. A 1996 survey found that 95% of American preschoolers had watched the show by the time that they were 3 years old. In 2018, 86 million Americans reported watching the show as a child. As of 2001, more than 1000 research studies had been conducted regarding the effect of the show on American culture.

Cookie Monster and Oscar the Grouch... - The Walton Freeze | Facebook
Photo: facebook.com

While I was not thrilled to watch the show as a third grader, I did spend many hours watching the show with my children and appreciated the quality that went into every script. And, in answer to Lloyd Morrisett, can television ever teach kids anything worthwhile? Absolutely!