Set Designers: Creating Homes for Our Favorite Characters

We are continuing to our series, “Behind the Scenes.” Today we are learning a bit about the career of a set designer. When we think of our favorite sitcoms from the past, many of us remember their houses as places we visited and know well. Think about The Brady Bunch and their seventies kitchen or Frasier’s apartment full of elegant things and then Martin’s old chair right in the middle of it.

📷Facebook.com The Brady Kitchen

Set designers have similar jobs as costumers except that they are dressing and accessorizing the places where the characters live, work, and do life. They research specific time periods to get historical details right; they create detailed sketches, 3D models, and blueprints for home design and furniture placement; and they work hard to ensure that every home looks like the character who inhabits it. In addition, they oversee construction, painting and installation of sets, and manage the budget. They study architectural styles, the science of color, and develop an awareness of how rooms and homes flow both for movement of actors and allowing equipment like cameras to be set up.

I thought it was hard to find information about costumers and makeup artists, but set designers are no easier to learn about. Let’s meet a few of them.

📷artdepartmental.com Rob and Laura Petrie’s living room

Ken Swartz was born in Oregon in 1913. He began his career in the 1940s working as a set decorator and he remained in film for a couple of decades, but television is where he made his mark. He took his film experience to the small screen working on many popular shows including The Dick Van Dyke Show, The Andy Griffith Show, The Danny Thomas Show, The Joey Bishop Show, and I Spy in the sixties. In the seventies he worked on The Rookies. I have talked about Sheldon Leonard many times over the years and what a professional he was and his high-quality standards. Swartz’s shows in the sixties were all Leonard shows, so he must have been very good at his job to keep getting hired show after show.

Swartz died in Los Angeles in 1973, putting an end to his career at age 60. The cause of his death was never disclosed. While his career was much shorter than we would have liked, he designed many iconic homes for some of our favorite characters like Rob and Laura Petrie’s suburban home; Aunt Bee, Andy, and Opie’s southern house; and the beauty and grandeur of the I Spy sets.

Audrey Blasdel-Goddard was born in California in 1930. After receiving a Master’s degree from UC Berkeley in 1954, she worked as a social worker for three years. During that time, she transitioned to work as a script supervisor for eight years before deciding she wanted to become a set decorator. From 1965-1988, she designed movie and television sets.

📷setdecoratorssocietyofamerica.com

Blasdel-Goddard became a producer at Columbia TV from 1976-1982; however, from 1975 until 1991, she also worked at Columbia heading the TV Property Department. She was the first woman to head a major studio property department. Later in 1991 she moved to Sony Pictures for the final seventeen years of her career at which time she retired.

Audrey had an amazingly successful career in television and film, but it was not easy for her to get established. She spent two years working on the television show Sky King learning to be a set decorator. While working as a script supervisor during the day, she attended art school and interior design classes at night.

When she felt qualified, she applied for acceptance into the Union and was told by a business agent, Ed LeRoy, “We haven’t taken a woman into this union, except seamstresses, since it was called the IA.” When she shared her experiences with Universal Property Head John McCarthy and art director Frank Arrigo, they hired her for decorating jobs on shows like The Munsters. After the required thirty days on the job, she submitted her application and dues for membership. After four months of waiting, the Union called the studio and told them to fire her because they hadn’t received an application or payment. Luckily, she kept her receipt from her money order, and after producing it, her paperwork was suddenly “found.” A year and a half after starting her job as a set decorator, she finally got into the Union.

When Audrey worked at Sony, she was asked to run a prop house, so she built the inventory from scratch. She was also a partner in the Hollywood Central prop house.

📷davidcassidy.com Partridge Family Kitchen
📷davidcassicy.com Partridge Family Garage

In addition to The Munsters, her television work includes Pistols ‘n Petticoats, The Partridge Family, Police Woman, Fantasy Island, Hart to Hart, Crazy Like a Fox, TJ Hooker, and Designing Women.

Blasdel-Goddard is now enjoying retirement, spending lots of time with her family, attending book clubs, doing charity work, and traveling.

I appreciated learning more about these hard-working professionals who help create the shows and characters we fall in love with during our lives. Special thanks to Audrey Blasdel-Goddard for persevering in a hard-to-overcome men’s world in set designing and property supervision. Any of their lives would make an exciting movie. Fun Fact: If you are reading this and thinking about some of your favorite television homes, check out Mark Bennett’s book, TV Sets: Fantasy Blueprints of Classic TV Homes.

Joe and Valerie: A Symptom of that Weird ‘70s Ailment, Night Fever

Continuing our series about “Valerie,” today we look at a slice of American life from the 1970s. It’s hard to emphasize how much the movie Saturday Night Fever changed American culture. In the movie, a high school graduate played by John Travolta, escapes his hard life by dancing at the local disco. The hippie culture of the late 1960s and early ‘70s was shoved aside by the bold and brash disco era. It was hard to go anywhere without the background soundtrack of the movie being heard. Extravagant clothing and three-piece suits were back in style, along with platform shoes and blingy jewelry.

Photo: ebay.com
Saturday Night Fever, the movie that started it all

A year after the movie debuted, a new show called Joe and Valerie appeared in April of 1978. Joe (Paul Regina) works at his father’s plumbing store. He meets Valerie (Char Fontane) at the disco and they get romantically involved. However, Joe’s roommates, Paulie (David Elliott), a hearse driver, and Frankie (Bill Beyers/Lloyd Alan), a spa worker and chauvinist, have their opinions on the romance as does Valerie’s divorced mother Stella (Arlene Golonka). Rounding out the cast were Robert Costanzo as Joe’s father Vincent and Rita/Thelma (Donna Ponterotto), Valerie’s best friend.

Photo: moviepictures.org

The series was produced by Bob Hope’s production company, Hope Enterprises, and his daughter Linda served as executive producer. Bill Persky, who had been one of the forces behind That Girl, directed the first episode.

The writers for the show included Howard Albrecht, Hal Dresner, Bernie Kahn, and Sol Weinstein. Kahn and Dresner also served as producer for an episode each. Art direction was credited to Bruce Ryan and shop coordinator to Edwin McCormick.

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The chic couple: Makes a person wonder doesn’t it

The series was divided into two parts; in 1978 the episodes show Joe and Valerie meeting, falling in love and planning their future. Jumping to January 1979, the episodes center around the couple beginning their married life. Four half-hour episodes aired in April and May of 1978. Four half-hour episodes were set to air in January, but only three did; the final episode never was played on the air.

Episode 1, “The Meeting” aired April 24, 1978. Joe and Valerie meet at the disco and fall in love when Joe bets his roommates that he can take Valerie away from her dancing partner.

Episode 2, “The Perfect Night” aired May 1, 1978. Valerie arranges dates for Frank and Paulie. She sets up Frank with her best friend Thelma and the date is a disaster. The woman she set Paulie up with ended up getting married the night before, so Valerie is frantically looking for a substitute. Albrecht and Weinstein were credited as writers.

Episode 3, “Valerie’s Wild Oat” aired May 3, 1978. Joe and Valerie’s romance hits a potential roadblock when Valerie finds out that her new boss at the store is her ex-boyfriend Ernie (Marcus Smythe).

Photo: backdrops.com.au
The Village People, a big part in the disco fad

Episode 4, “The Commitment” aired May 10, 1978. When Valerie’s mother is unexpectedly called away for the weekend, Joe and Valerie face the prospect of spending their first night together. Joe loves Valerie too much to stay but worries how his roommates will react if he doesn’t.

Episode 5, “The Engagement” aired January 5, 1979. Joe and Valerie break the news to their parents that they are going to live together and looking for a place to live through a rental service which adds to the confusion.

Photo: blogspot.com
Disco fashion

Episode 6, “The Wedding Guest” aired January 12, 1979. Joe and Valerie learn that  a gangster’s funeral has been scheduled at the same time as their wedding at the church.

Episode 7, “The Wedding” aired January 19, 1979. The newly married couple look back at the events that occurred around their wedding. Some of the problems included Vince wanting Valerie to wear his wife’s old-fashioned wedding dress, Frank and Paulie fighting over who is best man, and Valerie’s mother threatening to stay away from the wedding if her ex-husband comes.

The final episode, “Paulie’s First Love,” was never aired.

This was a bad year for series’ debuts. A number of shows flopped during this year including Hizzoner, Sweepstakes, and Supertrain, none of them making it to more than nine episodes.

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Char Fontane

Char Fontane (also listed as Fontaine occasionally) was born in California in 1952. She passed away from breast cancer in 2007. Before being cast in Joe and Valerie, she appeared on a variety of tv series in the 1970s and a couple after: Love American Style (1972), The FBI (1973), Barnaby Jones (1979), Supertrain (1979), Sweepstakes (1979), The Love Boat (1979), and Nero Wolfe (1981). In the mid-1980s she took a role in a made-for-tv movie, The Night the Bridge Fell Down and two movie roles: Too Much (1987) and The Punisher (1989). She was not credited with any roles after the 1989 movie.

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Char Fontane in The Night the Bridge Fell Down

Paul Regina was born in Brooklyn in 1956 and passed away from liver cancer in 2006.

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Before his role on Joe and Valerie, he had parts in The Hardy Boys/Nancy Drew Hour and Police Woman both in 1978. After the show ended, his career stayed fairly busy. Throughout the 1980s and 1990s, he could be seen on many popular television shows including Benson, Gimme a Break, TJ Hooker, Hunter, and Empty Nest. He would be cast in three series: Zorro and Son in 1983, Brothers from 1984-89, and The Untouchables in 1993-94. He also had a recurring role as a lawyer on LA Law between 1988-1992.

Photo: waytoofamous.com

Post 2000 before his death he was in Law and Order several times as well as two movies, The Blue Lizard and Eddie Monroe.

David Elliott had a successful career going when he received the role of Paulie. He began with several roles on tv including a mini-series, Pearl, that Char Fontane was also in. From 1972-1977, he had a role in The Doctors in 272 episodes. Before beginning Joe and Valerie, he had a role on Angie in 1979.

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Photo: imdb.com

After the show ended, he continued showing up in television series including TJ Hooker, St. Elsewhere, Simon and Simon, and Murder She Wrote. He ended his credited acting career with seven movies in the 1990s.

He is an interesting guy. After dropping out of high school, he drove a cab in New York. He was a professional boxer, ran a PI business in Hollywood, received his pilot’s license, sat on the board of a major labor union, and traveled extensively through every continent except Africa and Antarctica. Recently he earned a certificate in both long and short fiction from the UCLA Writer’s program and has written a novel, The Star Shield, about a body guard trying to rescue a kidnapped movie star. Currently he is working on a collection of short stories.

The role of Frankie was played by two different actors, Bill Beyers in 1978 and Lloyd Alan in 1979.

Photo: headhuntersholo.com
Bill Beyers

Bill Beyers was born in New York in 1955 and died in 1992 in Los Angeles. His first role was that of Frankie on Joe and Valerie. Following the end of that show he was cast in several series including Barnaby Jones, Quincy ME, The Incredible Hulk, CHiPs, Too Close for Comfort, and Murder She Wrote. He had a recurring role on Capitol, appearing in 24 episodes from 1982-1987.

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Lloyd Alan was in 1952. He might have had the shortest career of the cast. Before being cast in Joe and Valerie, he was in an episode of Eight is Enough. After he appeared in The Love Boat, Knight Rider, and Baywatch. His last credited acting job was 1998. I was unable to locate a photo of Lloyd Alan.

The actors with the longest careers were Robert Costanzo who played Joe’s father Vince; Arlene Golonka who was Stella, Valerie’s mother; and Donna Ponterotto who played Rita/Thelma, Valerie’s best friend.

Donna Ponterotto had a successful career following the cancellation of Joe and Valerie. She came to the show having appeared on The Police Story, Happy Days, and Rhoda.

Photo: imdb.com

Following the show, she appeared on Trapper John MD, Laverne and Shirley, The Love Boat, Who’s the Boss, Murder She Wrote, Night Court, Murphy Brown, ER, Mad About You, Third Rock from the Sun, and NYPD Blue among others. Her last film was Sharkskin in 2015.

Arlene Golonka grew up in Chicago where she was born in 1936. She began taking acting classes when she was quite young. At age 19, she headed for New York and began a career on Broadway. In the 1960s she relocated to Los Angeles. She continued to appear in movies and appeared in dozens of television programs during the next three decades. While she is probably best known as Millie on Mayberry R.F.D., she has appeared in many respected series.

Photo: blogspot.com

Golonka came into Joe and Valerie with a strong resume. She had made appearances in shows such as The Naked City, Car 54 Where Are You, The Flying Nun, Big Valley, Get Smart, I Spy, That Girl, M*A*S*H, All in the Family, Barnaby Jones, Alice, The Rockford Files, and Love American Style. She made five appearances on The Doctors with David Elliott.

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After Joe and Valerie, she continued to receive many roles including on Fantasy Island, The Love Boat, Simon and Simon, Benson, and Murder She Wrote. Her last appearance was on The King of Queens in 2005, and she is now retired.

Robert Costanzo was born in New York in 1942. He also came into the show with a very strong string of shows, having been in Rhoda, The Bob Newhart Show, and Lou Grant. He also was in several profitable movies including Dog Day Afternoon, The Goodbye Girl, and Saturday Night Fever.

Photo: pinterest.com

Following the end of Joe and Valerie, he would continue his successful career. Costanzo has been cast in recurring roles in ten shows: Last Resort, Checking In, The White Shadow, Hill Street Blues, LA Law, 1st Ten, Glory Days, NYPD Blue, Charlie and Grace, and Champions. He has continued to take roles on other series including Barney Miller, Alice, Who’s the Boss, Family Ties, St. Elsewhere, The Golden Girls, Friends, and Murder She Wrote.

His movie career has also been very successful, and he is remembered for his roles in Used Cars, Total Recall, Die Hard 2, and Air Bud.

Currently Costanzo is still acting and has several movies debuting in the next couple of years.

Photo: sitcomsonline.com

I have to admit I do not remember Joe and Valerie, and obviously I did not watch it, but I don’t think I missed much. It’s fun to learn about some of the more obscure shows that had a brief flicker in television history. There are many more shows that lasted for less than 20 episodes than there are the classics we remember today. If nothing else, the show captures a unique time in American history.