Set Designers: Creating Homes for Our Favorite Characters

We are continuing to our series, “Behind the Scenes.” Today we are learning a bit about the career of a set designer. When we think of our favorite sitcoms from the past, many of us remember their houses as places we visited and know well. Think about The Brady Bunch and their seventies kitchen or Frasier’s apartment full of elegant things and then Martin’s old chair right in the middle of it.

📷Facebook.com The Brady Kitchen

Set designers have similar jobs as costumers except that they are dressing and accessorizing the places where the characters live, work, and do life. They research specific time periods to get historical details right; they create detailed sketches, 3D models, and blueprints for home design and furniture placement; and they work hard to ensure that every home looks like the character who inhabits it. In addition, they oversee construction, painting and installation of sets, and manage the budget. They study architectural styles, the science of color, and develop an awareness of how rooms and homes flow both for movement of actors and allowing equipment like cameras to be set up.

I thought it was hard to find information about costumers and makeup artists, but set designers are no easier to learn about. Let’s meet a few of them.

📷artdepartmental.com Rob and Laura Petrie’s living room

Ken Swartz was born in Oregon in 1913. He began his career in the 1940s working as a set decorator and he remained in film for a couple of decades, but television is where he made his mark. He took his film experience to the small screen working on many popular shows including The Dick Van Dyke Show, The Andy Griffith Show, The Danny Thomas Show, The Joey Bishop Show, and I Spy in the sixties. In the seventies he worked on The Rookies. I have talked about Sheldon Leonard many times over the years and what a professional he was and his high-quality standards. Swartz’s shows in the sixties were all Leonard shows, so he must have been very good at his job to keep getting hired show after show.

Swartz died in Los Angeles in 1973, putting an end to his career at age 60. The cause of his death was never disclosed. While his career was much shorter than we would have liked, he designed many iconic homes for some of our favorite characters like Rob and Laura Petrie’s suburban home; Aunt Bee, Andy, and Opie’s southern house; and the beauty and grandeur of the I Spy sets.

Audrey Blasdel-Goddard was born in California in 1930. After receiving a Master’s degree from UC Berkeley in 1954, she worked as a social worker for three years. During that time, she transitioned to work as a script supervisor for eight years before deciding she wanted to become a set decorator. From 1965-1988, she designed movie and television sets.

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Blasdel-Goddard became a producer at Columbia TV from 1976-1982; however, from 1975 until 1991, she also worked at Columbia heading the TV Property Department. She was the first woman to head a major studio property department. Later in 1991 she moved to Sony Pictures for the final seventeen years of her career at which time she retired.

Audrey had an amazingly successful career in television and film, but it was not easy for her to get established. She spent two years working on the television show Sky King learning to be a set decorator. While working as a script supervisor during the day, she attended art school and interior design classes at night.

When she felt qualified, she applied for acceptance into the Union and was told by a business agent, Ed LeRoy, “We haven’t taken a woman into this union, except seamstresses, since it was called the IA.” When she shared her experiences with Universal Property Head John McCarthy and art director Frank Arrigo, they hired her for decorating jobs on shows like The Munsters. After the required thirty days on the job, she submitted her application and dues for membership. After four months of waiting, the Union called the studio and told them to fire her because they hadn’t received an application or payment. Luckily, she kept her receipt from her money order, and after producing it, her paperwork was suddenly “found.” A year and a half after starting her job as a set decorator, she finally got into the Union.

When Audrey worked at Sony, she was asked to run a prop house, so she built the inventory from scratch. She was also a partner in the Hollywood Central prop house.

📷davidcassidy.com Partridge Family Kitchen
📷davidcassicy.com Partridge Family Garage

In addition to The Munsters, her television work includes Pistols ‘n Petticoats, The Partridge Family, Police Woman, Fantasy Island, Hart to Hart, Crazy Like a Fox, TJ Hooker, and Designing Women.

Blasdel-Goddard is now enjoying retirement, spending lots of time with her family, attending book clubs, doing charity work, and traveling.

I appreciated learning more about these hard-working professionals who help create the shows and characters we fall in love with during our lives. Special thanks to Audrey Blasdel-Goddard for persevering in a hard-to-overcome men’s world in set designing and property supervision. Any of their lives would make an exciting movie. Fun Fact: If you are reading this and thinking about some of your favorite television homes, check out Mark Bennett’s book, TV Sets: Fantasy Blueprints of Classic TV Homes.

Sandra Gould: What a Character

We are winding up our blog series “What a Character” with Sandra Gould. I have to be honest, I had an unfair bias against Sandra Gould.  I didn’t know a lot about her career, I just knew that she replaced Alice Pearce as Gladys Kravitz, and it was a bad replacement. It wasn’t Sandra’s fault—I blame the show’s producers.

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Some actors truly are irreplaceable. Eartha Kitt, while a great Cat Woman, just wasn’t Julie Newmar. Imagine trying to replace Henry Winkler as the Fonz halfway into the show. Can you picture tuning into MASH and finding Hawkeye was now played by someone other than Alan Alda?  Pearce was perfect in that role and, despite her being nosy and annoying, she was likable and that is hard to do. Gould’s Gladys was loud and brash, and I felt like I heard fingernails on a chalkboard whenever she was in a scene.

As long as I’m oversharing, I never cared for Dick Sargent either. While he was able to replace Dick York in some ways, York was just Darrin. Okay, I’m done and ready to talk about the good aspects of Sandra Gould and her long career.

Gould was born in Brooklyn in 1916. She entered the entertainment business early becoming a kid dancer in the Cat Skills by age 13.

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Gould found a lot of success on radio, appearing on “My Friend Irma” and “Duffy’s Tavern.” Her first radio job came along when she was only 9 on “The Danny Thomas Show.” Gould was with Jack Benny for almost fifteen years.

In 1938 she married Larry Berns, a broadcasting executive. They were married until his death in 1965. Berns joined CBS in 1942 writing and producing radio and TV series including Our Miss Brooks. He later worked on McHale’s Navy and Broadside.

Sandra’s first role was in the big screen T-Men in 1947. Most of her roles were inept or gabby women, typically a telephone operator, nurse, receptionist, landlady, or saleswoman. Gould once mentioned that she played an operator more than any other actress. I did notice 10-15% of her roles mentioned switchboard operators.

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While she continued to appear in movies, most of her acting credits came on television. She appeared in Oboler Comedy Theater in 1949. In the early days of television, many of the series were drama or comedy reenactments of movies or plays. Sometimes, new stories were written for these episodes. Gould continued with these roles into the mid-fifties.

From 1952-55 she appeared as Mildred on I Married Joan. This series starred Joan Davis and Jim Backus. He was a judge, and she was another “Lucy Ricardo” always getting into mischief or causing hardships for her husband.

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Gould was kept very busy with offers during the end of the fifties and throughout the sixties. She could be seen doing comedy on Our Miss Brooks, I Love Lucy, The Jack Benny Program, My Three Sons, The Brady Bunch, and I Dream of Jeannie among others. She also tried western life on Wagon Train. Her drama performances included Hawaiian Eye and I Spy. She even dipped her toe into animation on The Flintstones.

At the end of the sixties, she was given the Glady Kravitz role. Pearce and Gould split the character’s appearances: Pearce had 27 episodes with Gould having 29.

Gould had stepped away from acting for a time. She published two books for girls: Always Say Maybe and Sexpots and Pans. They both seem quite dated today in their advice to girls to get the right type of husband. At the time she accepted the role of Gladys she said she had gone through a very rough year. Her husband died. Then her writing partner Peter Barry died. Then Alice Pearce, who was a good friend of hers. She had no desire to take over the role, but George Tobias who played Abner and was also a friend, called her to come in for an audition.

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I could not find any information about she and Barry collaborating. One article specifically mentioned that they wrote scripts for Honey West, Tammy, and The John Forsythe Show, but I don’t see either of their names as writers for these shows. Barry is listed as a writer for 23 shows in the late fifties and early sixties, and he was a radio scriptwriter. Perhaps they had written some scripts that were never filmed.

I guess I am in the minority on the Bewitched issue because most sites I visited described her role similarly, usually something like Hollywood Spotlight’s description: “her over-the-top performance and shrill voice were popular with viewers, and she succeeded ultimately in making the character her own.” She also reprised her role as Gladys in the sitcom Tabitha in 1977 which was about Darrin and Samantha’s daughter as an adult.

Some time during her stint on Bewitched, she got married again to Hollingsworth Morse, and they were together until his death in 1988. Hollingsworth was a director and assistant director on almost 90 programs and movies including McHale’s Navy, Dukes of Hazzard, and Mork and Mindy.

The seventies and eighties found her primarily in drama roles, although she could be spotted in a handful of sitcoms. You can catch her on Columbo, Marcus Welby MD, Ironside, Crazy Like a Fox, and MacGyver. During the nineties, she took on roles that were described as “old lady” on Friends and on her last appearance which was Boy Meets World in 1999.

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Not long after filming this episode, Gould passed away from a stroke following heart surgery.

Gould had a long and successful career and certainly made the nosy, gabby character her own. I’m glad the job on Bewitched helped her get through a very sad and difficult time in her life. However, I still am claiming she was not right for Gladys who should have been written off the show and just replaced with a new neighbor. But I respect Gould and the characters she made her own on the big and little screens.