This month our blog is devoted to The Bill Dana Show which was on the air for two seasons in the early sixties.

Bill Dana is not a name remembered much anymore but, in the sixties, he was a huge celebrity. There is some tough talk about why he was so famous. During the late fifties and early sixties, especially as so many radio shows transitioned to television, there were some politically incorrect shows. This one teetered on the edge of it, in the same ways the show Life with Luigi did.

Bill Dana’s alter ego, Jose Jimenez, debuted on The Steve Allen Show in the late fifties. Jimenez was a Mexican immigrant. He saw the United States through a different lens than people who grew up here. He often was amused by what he saw going on around him. However, he was not the lazy stereotype Mexican. Jimenez was hard working and wise in many ways. He was not offensive in the way Amos and Andy were. Dana was a Hungarian Jewish man playing a Hispanic man so that was not well received either.

While I still love so many programs from the fifties and sixties that hold up well today and have delightful characters, many programs from this time make us cringe and we are embarrassed for the television industry at that time.

There are also many performers that may have bordered on sexual and ethnic political incorrectness, many of their characterizations may not be offensive, but I sure don’t find any humor in them.

Remember this was during the Civil Rights Movement era, so things were beginning to get examined more closely in pop culture. Even if Jose was a good guy, his exaggerated accent set him up more of a caricature than a character.

While there was some blowback from the Latino community, many fans adored Jimenez. Danny Thomas and Sheldon Leonard decided to give Jose his own show after he made a few appearances on The Danny Thomas Show. NBC put the show on its schedule without even seeing a pilot because he was so popular.

While the quick sketches with Jose were in your face humor, putting the character in his own television series gave the writers time to develop him more and make him more dimensional. Leonard made this a workplace sitcom which was different for him since so many of their shows—The Dick Van Dyke Show, The Danny Thomas Show, That Girl, Good Morning World—were all balancing personal and work life. Earl Hagen, who wrote so many great tunes for the Leonard group, wrote this one as well.

The show aired September 22, 1963, and ran for a season and a half, ending January of 1965.

Jimenez is a bellhop at a luxury New York hotel. He lives in a special staff apartment, eats in the hotel kitchen, and interacts with most of the guests. He is surrounded by a great cast which we’ll get to know in more detail this month. Don Adams was Byron Glick, house detective. Jonathan Harris took on the role of Mr. Phillips, the hotel manager. Fellow bellhop Eddie (Gary Crosby) is always trying to get Jose to lose his rose-colored view of life. For season 2. Maggie Peterson plays waitress Susie.

The ratings were not great. Perhaps viewers had a harder time connecting this Jose to the caricature Jose. Certainly, more criticism came from the Latino community as the show went on. In addition to Jose, there was feedback on other shows that used stereotypical Mexican characters and in commercials like the Frito Bandito.

Jose had one cameo role in Batman when he meets the duo and introduces himself as “My name—Jose Jimenez” in 1966. That was the final appearance of the character and a few years afterward, Dana read an obituary that he wrote for Jose at a Latino civil rights meeting in Los Angeles, and he became an activist for the Latino community, so there was some good coming out of the situation.

The show was canceled partway through season two. Another factor in the show’s ratings was the fact that it was on Sunday nights up against Lassie, a family favorite. However, the show did somehow receive an Emmy nomination for outstanding sitcom. No surprise it didn’t win. Despite being a mediocre show with some nugget of greatness here and there, it was up against McHale’s Navy, The Farmer’s Daughter, and the show that won, The Dick Van Dyke Show.

If The Bill Dana Show had just been a show about “a guy” who arrives from Mexico to work in a posh hotel, and we saw life through his eyes, good and bad in America, the concept could have been fun and more accepted. It appears that the writing was pretty good and it had a great cast. Jose was just not the character to build the show around.