As we ponder the What in the World? blog series this month, today we are taking a look at Shirley’s World.
This sitcom starred Shirley MacLaine as a photographer. For a variety of reasons, this show was doomed to fail. Let’s learn why that was the case.

ABC aired this show in 1971. It was co-produced by ITC Entertainment, a British company and American producer Sheldon Leonard. As I’ve said many times, Sheldon is one of my favorite classic television people. When he did a show, quality was guaranteed. In this sitcom, Shirley Logan (Shirley MacLaine) worked at World Illustrated magazine and her editor Dennis Croft (John Gregson) sent her around the world on assignments. However, Shirley always managed to find herself in dangerous situations while trying to help clients she was only supposed to photograph. One site described it as “the indomitable and highly resourceful Shirley met more than her share of high drama and intrigue—meeting would-be Soviet defectors, interviewing film stars, and even becoming a circus clown—with a few hilarious moments along the way.”
The opening of the show is very confusing. It’s a collage of photos one after another of Shirley with her camera out and about. If you didn’t know what the show was about, and it sounds like a lot of the crew and cast never did figure that out, you would assume this was a documentary or a mystery show. It does not read as a comedy.
There is a similarity to Sheldon Leonard’s series I Spy with shows set around the world. Rather than being videotaped, this series was shot on film. Because it was set all over, the producers decided against a laugh track or live audience. This gave the sense of a mini film; although laugh tracks can be annoying, the lack of laughter was also a detriment for a sitcom.

I could not determine what set things off, but MacLaine and her British crew had what was often described as a “mutual loathing” of each other. She also seemed to have issues with the writers. After voicing often how much she disliked some of the scripts, she was banned from seeing them until 48 hours before shooting began. Eleven writers were credited with scripts, including Rob Reiner. From what I read about “fans,” the writing did leave a lot to be desired.
The show aired Wednesday nights. It was up against the second half of Medical Center and the NBC Mystery Movie which included Columbo, McMillan and Wife, and McCloud. So not only was it against two shows in the top 20, but if someone began watching either of those two shows, they were not switching halfway through the episode to watch Shirley’s World.
David Hofstede reviewed the show in his Comfort TV blog in February of 2023 (https://comforttv.blogspot.com/2023/02/shirley-you-cant-be-serious-visiting.html). As he tells us, “I gave up after ten episodes because all of them suffered from the same flaws. There’s nothing here for a viewer to follow that seems at all credible. Shirley MacLaine’s acting talent is unquestionable, from The Apartment to Sweet Charity to Terms of Endearment. Yet here she doesn’t seem to know what to do with the character or the situations she encounters. She laughs in serious moments—is that because she didn’t know what else to do?”

Another review mentioned that apart from one small reference to Shirley being from Idaho, we don’t know anything about her.
In the early decades of television, we saw many stars who made that transition to television beautifully—Burns and Allen, Jack Benny, Debbie Reynolds, but there are also plenty like Henry Fonda and Jimmy Stewart who didn’t.
I understand 20/20 is everything as we look back in time, but it’s hard to understand how this show even got on the air. We have a great film star in MacLaine and an amazing producer in Leonard, and that is about it for the positives.
The show was expensive to create due to overseas locations and untypical filming techniques, it was poorly written, the character was never developed, the bi-nation crew didn’t get along, it was put on the schedule against two top-twenty shows that were an hour long, and never seemed to figure out if it was a sitcom, a drama, or a mystery.
Some things are just not meant to be, and Shirley’s World appears to be one of them.














