Our theme for March is “Variety is the Spice of Life.” We are looking at several variety shows that debuted in the sixties and seventies. After discussing three shows that weren’t super successful on television, today we look at a long-running show: The Dean Martin Show.

Debuting in 1965 and lasting nine seasons, The Dean Martin Show was on NBC. His theme song was the iconic “Everybody Loves Somebody.” For most of its life, it was on Thursday nights. Season nine brought a change of nights as well as a new format.

Like Judy Garland, whose show we learned about last week, Martin was not sure he wanted to commit to a television schedule, feeling as though he would not be able to take on his favorite movie roles and nightclub performances. So, he asked for a “list of musts” that he knew NBC would not agree to. He asked for a lot of money, a one-day-a-week work schedule of Sunday, and permission for him to only announce ads and sing when he felt like it. Imagine his surprise when they agreed to every demand.

Martin always presented as a shy, drunk playboy, and he continued with this image for the television show. He made it obvious that he was reading his lines from cue cards and if he goofed, it became part of the taped show.

The show had a few recurring features every week. Martin typically sang two songs per show. Sometime during the show, a knock on the closet door led to Martin opening the door to reveal a celebrity guest and Martin himself didn’t know who would be on the other side of the door. The show usually ended with a production number featuring Martin and his guests.

Cast members were hired who did sketches throughout the show. These stars included Tom Bosley, Rodney Dangerfield, Dom DeLuise, Kay Medford, Charles Nelson Reilly, and Nipsey Russell. In later seasons, The Golddiggers appeared. This was a group of chorus girls who first started on the summer replacement show. Not only were Martin’s goofs part of the show, but Charles Nelson Reilly once told a story that on the way to rehearsal, he was driving a convertible, and the script flew out of the car. He wasn’t too concerned though because he said the way the show was done, the script really didn’t matter much.

If you name a celebrity, they were probably on this show. Just a small sampling includes Eddie Albert, Steve Allen, Louis Armstrong, Lucille Ball, Tony Bennett, Rosemary Clooney, Sammy Davis Jr., Phyllis Diller, Duke Ellington, Ella Fitzgerald, Bob Hope, Ethel Merman, Bob Newhart, Dinah Shore, and Frank Sinatra.

The show was nominated for an Emmy 12 times including best variety, music or comedy series in 1968, 1969, and 1970.

The show had decent ratings for the first year but after that it was never great, never awful. It was up against The Thursday Night Movie on CBS and a variety of different shows on ABC which changed from year to year all eight seasons. For the final season, the show was moved to Friday nights, against the popular Love American Style. From 1973-1974 it was titled The Dean Martin Comedy Hour and episodes were celebrity roasts.

The Television Academy did an interview with Greg Garrison, producer and director for The Dean Martin Show. He said there was some turmoil in the first year trying to figure out what this show was. He said they had Bertha the Elephant on one episode, and no adults were interested in that at 10 pm.

Garrison said Martin was extremely generous. Every year he gave Garrison a ten percent ownership in the show until he had 50%. Garrison then told him to stop offering him more because 50% was the most he would agree to. He described Martin as the kindest, nicest, and most generous man he knew. Garrison said he was able to do whatever he wanted to on the show and Martin never second-guessed him. Garrison said one of the hardest decisions he made was cutting Zsa Zsa Gabor’s sketch. He said she gave him no end of trouble, so he finally said they were done, and the sketch was cut. She protested and he told her she would get her check, but the skit was done and it was.

This was a successful show for almost a decade. It’s hard to find a lot of information about it though. Unlike The Carol Burnett Show where everyone was working together all the time, Martin only showed up on Sundays and most of the time it was the rest of the cast, so perhaps not as many stories were shared.

I watched an episode from 1970, and it was typical of a variety show for the time. Martin began by telling jokes like he put his contacts in backwards and looked at himself all night, so he got no sleep. He talked about going back to his neighborhood where the mayor had a car waiting for him, but luckily, he got out of the way just in time before getting hit. He also mentioned that he and his dog went to school together for years until they had to part because the dog graduated.

He then sang a song all the while holding onto his cigarette. In most of his appearances on the show he had a cigarette or a glass of apple juice purported to be alcohol. Ann Margaret and Bob Newhart were the guest stars in this one. He then went into a skit with Newhart. The show held up pretty well for being more than fifty years old. I admit I feel spoiled after watching The Carol Burnett Show, which I think is impossible to compete with for almost any other variety show, but Martin came across as likeable and the show was better than I anticipated. If you want to check out a few of them, you can get the “Best Of” his shows on Amazon.