As we are in the middle of our What in the World? blog series, today it’s a forgotten sitcom from the sixties: Good Morning World.

This series was created by Sam Denoff and Bill Persky, the team behind That Girl. The concept was based on Persky and Denoff’s time as writers for a New York radio station in the fifties.
In fact, William B. Williams, a WNEW DJ was given screen credit because the title was based on his daily greeting, “Hello, World.” William B. Williams was quite a character and an icon in the world of music. He was born in 1923 and after attending the University of Syracuse, he got a job with WAAT in New Jersey. He filled in for a DJ who failed to come to work but then was fired for, believe it or not, wearing red socks to work. He was hired by WNEW in New York City. He became a beloved radio icon. The radio station said at his funeral there was a huge crowd outside which included taxi drivers, sanitation workers, bookies, waitresses, singers, songwriters, politicians, housewives, first responders, and even the Rockettes.

According to the radio station’s website, “William B. Williams respected singers and songwriters, music and musicians, and it showed. He had a permanent, perhaps profound, effect on the lexicon of pop music.
He bestowed the ‘Count’ on Basie and the ‘Duke’ on Ellington. Billie Holiday was ‘Lady Day.’ Ella Fitzgerald was the ‘First Lady of Song.’ Louis Armstrong was ‘Pops.’ Sinatra was ‘Francis Albert,’ the ‘Chairman of the Board.’ Nat ‘King’ Cole was simply ‘Nathaniel.’”
The show was produced by Sheldon Leonard and Carl Reiner. Looking at that alone and you would expect it to be a hit.
The premise was two radio disc jockeys who have a morning show, “Lewis and Clarke,” in Los Angeles. Dave Lewis is happily married, and Larry is a lady’s man and party boy.
They had some problems casting this show. Roddy McDowell and Sharon Farrell were cast as the married couple. Then Ron Rifkin replaced McDowell. Then they were both let go and David Lewis was played by Joby Baker, his wife Linda was played by Julie Parrish, and Ronnie Schell was cast as Larry Clarke.

Billy de Wolfe and Goldie Hawn were fun additions to the cast. De Wolfe played Roland Hutton, the stuffy station manager. Hawn was Linda’s best friend Sandy Kramer.
The series debuted on CBS in 1967. It was on Tuesday nights, sponsored by Procter and Gamble. It was competing with N.Y.P.D., a police crime show and Tuesday Night at the Movies which began half an hour before Good Morning World.
Given that the talent behind The Dick Van Dyke Show was contributing to this show as well, it’s not surprising that it seems to be a mixture of The Dick Van Dyke Show and the later Mary Tyler Moore Show. Like Dick Van Dyke, the show features the DJs’ home and work life; like Mary Tyler Moore, you have a Lou Grant-type manager, and we learn about life at a radio station.
The theme music was by David Grusin. The opening was a different look for a sitcom. It’s a bouncy theme that begins with an alarm clock ticking, the guys quickly getting ready, morning traffic, life in LA, and the two DJs barely getting into their chairs before the show started.
The show was not awful in ratings, but the network had two concerns. They still were not sure Baker and Parrish were the right actors to play the married couple, and Parrish had some health concerns that affected the show. They were also concerned that the show did not pull in more of the viewers who were watching The Red Skelton Show which was on before Good Morning World. I don’t think that is surprising. I’m guessing people who enjoyed watching Red Skelton would not love this show as much and vice versa. Full disclosure, I am not a Red Skelton fan. I didn’t find his humor funny, and I have read too many stories shared by actors and writers who experienced his ego and lack of respect dealing with coworkers.

The network made the decision not to renew the show for a second season. Schell, who had been playing a private on Gomer Pyle: USMC, another Leonard/Reiner show, returned to military life with a promotion to corporal.
Goldie Hawn was free to accept an offer to appear on Martin and Rowan’s Laugh In which was a turning point for her career. De Wolfe became part of the cast of his close friend Doris Day’s show.
Baker never starred in another show, but he was a busy character actor. Parrish was later cast in Return to Peyton Place and also stayed busy in television; she later had a recurring role on Beverly Hills 90210.
This would be an easy series to binge watch with 26 episodes available. S’more Entertainment released the series on DVD in 2006 and its’ on Roku, so viewers can check it out for free.


































