Don Adams: Always Smart

This month our blog series is titled “All About The Bill Dana Show.” The first week in March we learned about the show and now we have been spending time with some of the cast. We end our series with Don Adams.

Adams was born Donald James Yarmy in Manhattan in 1923. Don was a blend of cultures, Hungarian Jewish on his dad’s side and Irish-American on his mom’s. Don was raised Catholic while his brother Dick was raised Jewish. I could not find out what their sister decided to do. She later became a writer under the name Gloria Burton and wrote a script for Get Smart. His brother was also an actor. Dick has about 50 acting credits and appeared in many of the most popular sitcoms during the sixties and seventies, including three appearances on Get Smart.

Adams dropped out of high school and went to work as a theater usher. In 1941 he joined the US Marine Corp. At one point he was injured during a Japanese assault on Tulagi. He was the only survivor from his platoon. While recovering, he came down with blackwater fever, a side effect from malaria and was evacuated to New Zealand. He was not expected to recover, but when he did, he was sent back to the US as a Marine drill instructor.

After his discharge, he moved to Florida to work as a comedian. He refused to do material he considered “blue” and was fired.

In 1947 he married Adelaide Efantis, and her stage name was Adelaide Adams. Don decided to take the name Adams as well for his stage name. He worked as a commercial artist and cashier to support their family.

In 1954, Don was the winner of Arthur Godfrey’s Talent Scouts with a comedy act written by Bill Dana. He began making appearances on The Steve Allen Show, where Dana was a writer. In 1961 he became a regular on the Perry Como Show.

About this time, Don and Adelaide divorced, and Adams married Dorothy Bracken, another actress. They split up in 1977 when he married Judy Luciano, also an actress but that marriage also ended in divorce. (I could only find one credit for his last two wives; Bracken was on Get Smart, while Luciano appeared on The Love Boat.)

While discussing his marriages, Don said “I’m no longer independently wealthy. I guess it’s the result of too many wives, too many kids and too much alimony. I’ve been paying alimony since I was 14 and child support since 15. That’s a joke, but not by much. . . I like getting married, but I don’t like being married.”

In 1963 Adams was offered the role of Byron Glick, hotel detective on The Bill Dana Show. As we’ve discussed this month, the show was on the air for a season and a half. While working on the show, Don was also the voice of cartoon Tennessee Tuxedo which he continued doing until 1973.

During those years he also made an appearance on The Danny Thomas Show and on Pat Paulsen’s Comedy Hour.

In 1965 he was offered the role of Maxwell Smart in a new spy satire, Get Smart.

The sixties saw westerns being overtaken by spy shows such as The Man From U.N.C.L.E., I Spy, The Pink Panther, and The Avengers. Mel Brooks and Buck Henry decided to try their hand at writing a campy sitcom and Get Smart was born.

The role of Smart was created for Tom Poston, but ABC turned it down, and NBC said yes. They had Adams under contract, so he got the part. Rounding out the cast was Edward Platt as the Chief and Barbara Feldon as Agent 99.

Smart and 99 had great chemistry and married in a later season. Feldon and Adams remained life-long friends.

One of the most memorable parts of the show was all the catch phrases Adams created on the show including “Sorry about that Chief,” “Would you believe,” and “Missed it by that much.”

In addition to acting, Adams worked as a producer and director on the show. He was nominated for an Emmy from 1966-1969. He won three of those, losing to William Windom for the little-remembered one-season show, My World and Welcome to It. Lloyd Haynes from Room 222 and Bill Cosby for The Bill Cosby Show were also nominated that year.

The show moved to CBS for the final season, but the ratings never recovered, and the show was canceled after that year.

Like so many of our successful actors with unusual characters, Adams suffered from typecasting after the show ended. He did become part of two additional sitcom casts during his career.

In 1971 he was on The Partners. According to imdb.com, the plot is that “Lennie Crooke and George Robinson are inept detectives teamed up to solve crimes. Captain Andrews is their exasperated boss, Sgt. Higgenbottom is a smarmy co-worker, and Freddy confesses to most of the neighborhood crimes.” Adams played Crooke, but the show only produced 20 episodes.

In 1985, Adams tried a sitcom again on Check it Out. This one was about a grocery store and its employees. Adams played Howard Bannister. The show lasted three seasons, ending in 1988. The show was not very popular in the US but was a hit in Canada.

In between those two shows, Adams appeared in a handful of series including Fantasy Island, The Fall Guy, The Love Boat, Empty Nest, and Nick Freno: Licensed Teacher. He made most of his salary appearing in nightclubs. He also had his Smart character resurrected in several big screen films and television series.

Because of the typecasting, he returned to animation and found a lot of success, especially with Inspector Gadget which he voiced from 1983-1999.

He also tried his hand at a game show. Called Don Adams’ Screen Test, it had an interesting concept. The show was filmed in two 15-minute parts; Adams would randomly select an audience member to recreate a scene from a Hollywood movie such as From Here to Eternity with Adams as director. It ended after 26 episodes.

In his spare time, it sounds like he visited the racetracks, betting on horses. He also spent a night a week at the Playboy Mansion playing cards with Caan and Rickles. He loved history and studied Abraham Lincoln and Adolf Hitler in depth. He also wrote poetry and painted.

Don passed away in 2005 from a lung infection and lymphoma. The eulogists at his funeral included James Caan, Bill Dana, Barbara Feldon, and Don Rickles.

It’s hard to know what to make of Adams’ career. Obviously, he was hard working, an excellent Marine, and a man of many interests. He was fired for not performing blue material but then put horse racing and gambling above the needs of his family, according to several of his friends. He created the amazing role of Maxwell Smart, one of the best characters in television history, but that feat kept him from achieving other great roles in the following decades due to typecasting. It sounds like Check It Out was very popular in Canada, so maybe if he had been given a few chances to create characters different from Smart in a couple other sitcoms, it would have helped.

I feel bad for those actors who are so successful in the characters they help create that they are barred from future jobs, but then again, those characters are some of the best actors in television: George Reeves as Superman, Ray Walston as My Favorite Martian, Henry Winkler from Happy Days, Frank Cady from Green Acres, and Jack Klugman from The Odd Couple. I guess you trade being warmly remembered for fewer quality roles.

Apart from Get Smart, I knew little about Adams before writing this blog, so it was fun to get to know him a bit.

TV Guide “Covers” Our Viewing History

I love September. The beginning of fall conjures images of fall leaves, trips to the apple orchard, the sound of football games, and returning to a welcomed routine. One of my favorite autumn memories as a child and teenager was studying the Fall Preview of the TV Guide, so I could decide which shows were “do-not-miss” series.

TV Guide is still available, but there was something special in being able to peruse the upcoming episodes, read the articles, and do the crossword puzzle. Don’t get me wrong, I’m not advocating going back to only three channels plus Public TV, but there was something comforting in knowing what would be on every day on every channel and knowing that all your friends were watching the same thing, and you could discuss it at school. That nostalgic feeling disappears when you are trying to look at 200 channels, not to mention Apple TV, Netflix, Amazon, and the many other options out there.

As much as I enjoyed TV Guide, I knew little about it, so I thought it would be fun to learn some of the history behind this almost-seventy-year-old publication.

In 1948, Lee Wagner printed the New York City area television listings in The TeleVision Guide which was sold on newsstands. Gloria Swanson who starred in The Gloria Swanson Hour appeared on the first cover. With the success of that magazine, Wagner went on to publish issues for both the New England and Baltimore-Washington, DC areas. In 1953, Walter Annenberg bought the series of publications and incorporated them into his Triangle Publications. Wagner would remain a consultant for that business until 1963.

The first magazine titled TV Guide was issued April 3, 1953. It was sold in ten cities and boasted a circulation of 1,560,000. The cover featured a photo of Lucille Ball’s newborn son Desi Arnaz Jr. with the headline, “Lucy’s $50,000,000 Baby.” It cost 15 cents. For the first 52 years of its existence, it was digest size. Triangle Publications, headquartered in Radnor, PA, continued to buy local magazine listings, creating a national publication. Their contemporary building featured a large logo at the entrance, a vast computer system to save data on every television show and movie, and housed editors, production personnel and subscription processors.

In September of 1953, the magazine released its first Fall Preview edition and circulation increased steadily from then on. The guide was available by subscription or at grocery stores. Eventually a color section was added featuring television-related stories, articles about stars, and weekly columns. One of the columns was “Close-Up” which looked at different types of programs. “Cheers and Jeers” was a critique page for specific programs, “Hits and Misses” rated shows from 0 to 10. In addition, certain years included horoscopes, recaps of soap operas, lists of sporting events and crossword puzzles. Next to each television show was a number corresponding to the local channel. A brief description of the program was given. Networks often ran ads for various shows.

Beginning in the late fifties, “color” was set in a rectangular box for those shows that were broadcast in color. By 1972, the majority of programs were full-color, so the abbreviation “BW” was used for shows not in color. Until cable television entered the entertainment business, listings began about 5 am and went until midnight. By August of 1982, the magazine began expanding its coverage of cable programming with “CablePay Section” and “Cable and Pay-TV Movie Guide.”

In August of 1988, Triangle Publications was sold to the News American Corporation for $3 billion. It was one of the largest and the most expensive acquisitions at the time.

In March of 1996, TV Guide launched iGuide, a web portal. In June of 1998, News Corporation sold TV Guide to United Video Satellite Group for $800 million and 60 million shares of stock worth $1.2 billion. “The Robins Report” a review column was added, “Family Page” showcased family-oriented programs, and “Don’t Miss” which was select programs to watch during the week.

In 1999, TV Guide hosted a new award show, TV Guide Awards, telecast on Fox. Winners were chosen by TV Guide subscribers.

In 2002, to commemorate the 50th anniversary of the magazine, six special issues were created: “TV We’ll Always Remember: Our Favorite Stars Share Fifty Years of Memories, Moments, and Magic”; “50 Greatest Shows of All Time”; “Our 50 Greatest Covers of All Time”; “50 Worst Shows of All Time”; “50 Greatest Cartoon Characters of All Time”; and “50 Sexiest Stars of All Time.”

As more cable channels were added, space became a premium and the magazine had to decide which ones to include. In September of 2006, TV Guide launched an updated website with expanded editorial and user-generated content not included in the print edition.

With more channels, less detail was available about shows, and by 2007, circulation had decreased from its peak of twenty million in 1970 to less than three million. The weekly publication went through several other sales. In 2014, it underwent a major redesign. Fourteen pages of listings were eliminated, and programming information was only provided for top-rated broadcast and cable networks and included several new sections including the “Roush Review” where Matt Roush selected the top ten picks from the upcoming week. The size was then reduced to 7” x 10”.

In 2015, it was sold once again to NTVB Media.

Two spinoff magazines were produced by TV Guide: TV Guide Crosswords and TV Guide’s Parents’ Guide to Children’s Entertainment.

With over 3000 covers, almost every star and television show you can think of has been featured on the publication. The original 1953 cover of Desi remains the most expensive, valued at $3000. Another early cover of George Reeves as Superman runs a close second.

Lucille Ball has appeared on the most covers, with 39 total. Johnny Carson comes in second with 28 covers and Mary Tyler Moore and Michael Landon are tied for third place with 27 each.

In addition to photographers’ covers, TV Guide has featured a variety of artists over the years including 37 Al Hirschfield pieces, two Charles Addams, one each by Norman Rockwell, Peter Max, Andy Warhol, and Dali.

I guess I’ll have to pick up a TV Guide next time I’m at the grocery store just to see how it compares to my fond memories. I’m guessing I will have to shell out more than $.15. Considering all the changes that have taken place in the television industry since the late 1940s, the magazine has been impressive keeping up with all the transformations and still providing a guide for our viewing.