We are winding up our blog series “What a Character” with Sandra Gould. I have to be honest, I had an unfair bias against Sandra Gould.  I didn’t know a lot about her career, I just knew that she replaced Alice Pearce as Gladys Kravitz, and it was a bad replacement. It wasn’t Sandra’s fault—I blame the show’s producers.

Some actors truly are irreplaceable. Eartha Kitt, while a great Cat Woman, just wasn’t Julie Newmar. Imagine trying to replace Henry Winkler as the Fonz halfway into the show. Can you picture tuning into MASH and finding Hawkeye was now played by someone other than Alan Alda?  Pearce was perfect in that role and, despite her being nosy and annoying, she was likable and that is hard to do. Gould’s Gladys was loud and brash, and I felt like I heard fingernails on a chalkboard whenever she was in a scene.

As long as I’m oversharing, I never cared for Dick Sargent either. While he was able to replace Dick York in some ways, York was just Darrin. Okay, I’m done and ready to talk about the good aspects of Sandra Gould and her long career.

Gould was born in Brooklyn in 1916. She entered the entertainment business early becoming a kid dancer in the Cat Skills by age 13.

Gould found a lot of success on radio, appearing on “My Friend Irma” and “Duffy’s Tavern.” Her first radio job came along when she was only 9 on “The Danny Thomas Show.” Gould was with Jack Benny for almost fifteen years.

In 1938 she married Larry Berns, a broadcasting executive. They were married until his death in 1965. Berns joined CBS in 1942 writing and producing radio and TV series including Our Miss Brooks. He later worked on McHale’s Navy and Broadside.

Sandra’s first role was in the big screen T-Men in 1947. Most of her roles were inept or gabby women, typically a telephone operator, nurse, receptionist, landlady, or saleswoman. Gould once mentioned that she played an operator more than any other actress. I did notice 10-15% of her roles mentioned switchboard operators.

While she continued to appear in movies, most of her acting credits came on television. She appeared in Oboler Comedy Theater in 1949. In the early days of television, many of the series were drama or comedy reenactments of movies or plays. Sometimes, new stories were written for these episodes. Gould continued with these roles into the mid-fifties.

From 1952-55 she appeared as Mildred on I Married Joan. This series starred Joan Davis and Jim Backus. He was a judge, and she was another “Lucy Ricardo” always getting into mischief or causing hardships for her husband.

Gould was kept very busy with offers during the end of the fifties and throughout the sixties. She could be seen doing comedy on Our Miss Brooks, I Love Lucy, The Jack Benny Program, My Three Sons, The Brady Bunch, and I Dream of Jeannie among others. She also tried western life on Wagon Train. Her drama performances included Hawaiian Eye and I Spy. She even dipped her toe into animation on The Flintstones.

At the end of the sixties, she was given the Glady Kravitz role. Pearce and Gould split the character’s appearances: Pearce had 27 episodes with Gould having 29.

Gould had stepped away from acting for a time. She published two books for girls: Always Say Maybe and Sexpots and Pans. They both seem quite dated today in their advice to girls to get the right type of husband. At the time she accepted the role of Gladys she said she had gone through a very rough year. Her husband died. Then her writing partner Peter Barry died. Then Alice Pearce, who was a good friend of hers. She had no desire to take over the role, but George Tobias who played Abner and was also a friend, called her to come in for an audition.

I could not find any information about she and Barry collaborating. One article specifically mentioned that they wrote scripts for Honey West, Tammy, and The John Forsythe Show, but I don’t see either of their names as writers for these shows. Barry is listed as a writer for 23 shows in the late fifties and early sixties, and he was a radio scriptwriter. Perhaps they had written some scripts that were never filmed.

I guess I am in the minority on the Bewitched issue because most sites I visited described her role similarly, usually something like Hollywood Spotlight’s description: “her over-the-top performance and shrill voice were popular with viewers, and she succeeded ultimately in making the character her own.” She also reprised her role as Gladys in the sitcom Tabitha in 1977 which was about Darrin and Samantha’s daughter as an adult.

Some time during her stint on Bewitched, she got married again to Hollingsworth Morse, and they were together until his death in 1988. Hollingsworth was a director and assistant director on almost 90 programs and movies including McHale’s Navy, Dukes of Hazzard, and Mork and Mindy.

The seventies and eighties found her primarily in drama roles, although she could be spotted in a handful of sitcoms. You can catch her on Columbo, Marcus Welby MD, Ironside, Crazy Like a Fox, and MacGyver. During the nineties, she took on roles that were described as “old lady” on Friends and on her last appearance which was Boy Meets World in 1999.

Not long after filming this episode, Gould passed away from a stroke following heart surgery.

Gould had a long and successful career and certainly made the nosy, gabby character her own. I’m glad the job on Bewitched helped her get through a very sad and difficult time in her life. However, I still am claiming she was not right for Gladys who should have been written off the show and just replaced with a new neighbor. But I respect Gould and the characters she made her own on the big and little screens.